![]() ![]() The authors present a conceptual framework for incorporating constructs that pertain to innovation in market orientation research. A significant void exists in current models of market orientation because none of the frameworks incorporates constructs related to innovation. ![]() Research on market orientation and organizational learning addresses how organizations adapt to their environments and develop competitive advantage. The trust is the more expensive but the safer option, and the contract revision is the less expensive but riskier option. In order to protect itself from thousands of potential lawsuits, the NFL must limit its liability through the use of a trust or by revising the existing exculpatory clause in the NFL contract. These players were not members of the settlement class and, thus, will retain rights to sue the NFL for their injuries. ![]() ![]() According to the terms of the Settlement, two groups of players will not receive compensation from the settlement: those who declined to participate in the Settlement and those who retired after July 7, 2014. The Settlement will compensate thousands of former players who suffer from long-term neurocognitive diseases. On February 6, 2017, retired National Football League (NFL) players became eligible to register with the NFL Concussion Settlement (the Settlement). Americans have recently been made aware of the link between playing football and suffering from long-term brain injuries. ![]()
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